Skyrocket Your Traffic by Improving What You Write on Your Website

Did you know that ranking higher on Google can boost your website traffic by as much as 75%? Studies show that 75% of users never scroll past the first page of search results.

This means if your website isn’t there, you’re missing out on valuable leads. In this blog post, you will learn 5 proven steps to improve your get more traffic by just choosing the right words on your website.

By the end, you’ll have a clear, actionable plan to make your website more visible and attract more visitors.

1. Write Clear and Catchy Titles

Your page title is one of the first things Google and your visitors see. A well-crafted title not only helps with SEO but also encourages clicks.

Steps to Take:

• Include your main keyword in the title.
• Keep it under 60 characters to avoid it being cut off in search results.
• Make it engaging and relevant to your audience.

Example:

“How to Choose the Best Solar Installation—7 Simple Tips” is clear, concise, and keyword-focused for your audience.

2. Add Descriptions That Sell

Your meta description is the short summary that appears under your link in Google search results. While it doesn’t directly impact rankings, it’s critical for getting clicks.

Steps to Take:

• Use your main keyword in the description.
• Explain why someone should click your link.
• Keep it under 155 characters.

Example:

“Discover how to save $200 a month on energy bills with solar panels. Learn 3 simple steps to make your solar investment worth it!”

3. Organize Your Content for Easy Reading

A well-structured website is easier for both Google and your visitors to navigate. Clear organization also keeps people engaged longer.

Steps to Take:

• Use headings and subheadings (H1, H2, H3, etc.) to structure your content.
• Break text into smaller paragraphs and use bullet points for clarity.
• Naturally include keywords in your headings.

Example:

A solar blog might use headings like:

• “Why Solar Panels Save Money” (H2)
• “Steps to Install Solar Panels” (H2)
• “How Solar Panels Work” (H3)

4. Make Your Images Work for You

Images can enhance your content, but if they’re not optimized, they can slow your site down and hurt your rankings.

Steps to Take:

• Rename image files with descriptive keywords (e.g., “how-to-rank-higher.jpg”).
• Add alt text to every image, describing its content with relevant keywords.
• Compress image sizes with a tool like TinyPNG to reduce loading times and maintain the image quality.

Example:

An image showing a solar savings calculator page might have the alt text: “Solar savings calculator showing potential cost savings for homeowners.”

5. Connect Your Pages Together

Internal links help visitors navigate your site and show Google how your pages relate to one another. This improves your site’s overall structure and boosts SEO.

Steps to Take:

• Add links to other pages on your site within your content. For example, if you mention “federal tax credits,” link to a page or blog post that explains it in detail.
• Use descriptive anchor text (e.g., “learn how to choose keywords” instead of “click here”).

Example:

A blog about solar installation tips might link to another article about “How to Maximize Energy Savings with Solar Panels.”

Final Words

Improving your website’s ranking on Google doesn’t have to be complicated. Start with these simple steps:

1. Focus on the right keywords
2. Write clear titles
3. Add useful descriptions
4. Organize your content
5. Optimize images, and
6. Link your pages together.

Small changes can lead to big results over time.